THE LATEST AND GREATEST FROM FOREFRONT.

Welcome to the latest episode of At the Forefront: Fintech Conversations! To learn more and listen to our previous episodes, click here. In this episode, Forefront VP of Account Management CJ Lengua sits down with Managing Partner Eric Soderberg to discuss our recent article providing tips and tricks for B2B firms looking to cut costs… Continue reading Episode 31: Managing Marketing During a Downturn – Eric Soderberg and CJ Lengua, Forefront Communications

Welcome to the latest episode of At the Forefront: Fintech Conversations! To learn more and listen to our previous episodes, click here. In this episode, Forefront AVP and Head of Digital Amanda Perrucci sits down with Senior Account Executive Lindsey Patterson to discuss our recently published article on how B2B fintechs can best leverage organic… Continue reading Episode 30: Making Organic Social a Two-Way Conversation with Lindsey Patterson

In today’s challenging economic landscape, firms big and small are struggling to maintain performance while under increased financial pressure. With high inflation and interest rates, the recent US banking crisis and other warning signs, it’s possible the worst is yet to come: as of September 2023, market professionals are predicting with 60% confidence that we… Continue reading Marketing During an Economic Downturn: 8 Tips for B2B Fintechs Looking to Budget Effectively

How did you get your start in journalism, and specifically financial journalism?

I started off in Moscow writing about Russian markets for an online business newspaper called bne IntelliNews. Because the publication was small and covered such a broad area, I wrote about all sorts of things, from car manufacturing to macroeconomics via food retail. I moved back to the UK when Russia invaded Ukraine and looked for a reporting job covering a narrower beat, hoping for the opportunity to drill down on one particular area. I spotted the WatersTechnology job and thought it seemed like the perfect fit. Data and technology in wholesale capital markets…that’s super narrow. Right? Right, guys?

How can B2B fintechs improve their email marketing to increase open rates and event participation? An informative session from email marketing guru Jay Schwedelson, CEO of Worldata Group, at HubSpot’s INBOUND 2023 conference offered some tips and tricks CMOs should consider. Personalization is the key to effective email marketing, right? Wrong. Nowadays, just about every… Continue reading Lessons from INBOUND 2023: Email Marketing for Events

Welcome to the latest episode of At the Forefront: Fintech Conversations! To learn more and listen to our previous episodes, click here. In this episode, Jonathan Cross (JC) and Shawn Samuel of LiquidityBook, a leading provider of cloud-native buy- and sell-side trading solutions, sit down with Michael Kingsley, Forefront SVP and Head of Media Relations to… Continue reading Episode 29: Jonathan Cross and Shawn Samuel, LiquidityBook