THE LATEST AND GREATEST FROM FOREFRONT.

At INBOUND, a panel of marketing leaders shared insights on maximizing events for year-long marketing “gold.” Katie Lambert, Director of Solutions Partners Marketing at HubSpot, emphasized the resurgence of in-person events that favor intimate, personalized formats. With these events back in full swing, virtual events are seeing lower attendance. Katie shared one way HubSpot is… Continue reading Using Flagship Events and Micro-Events to Drive Momentum in B2B Fintech Marketing – Lessons from INBOUND

In today’s competitive B2B fintech landscape, LinkedIn has emerged as a powerful platform for engaging key decision-makers and driving business outcomes. However, cutting through the noise requires more than just having a presence — it demands a strategic approach to content creation and audience engagement. As Head of Digital at Forefront Communications, I’ve seen firsthand… Continue reading Maximizing LinkedIn Engagement for B2B Fintech Marketers – 6 Creative Principles to Drive Success from LinkedIn’s Amanda Green at INBOUND 2024

Welcome to the latest CMO edition of At the Forefront: Fintech Conversations! To learn more about this podcast and explore our episode archive, click here. In today’s episode, Forefront VP and Head of Content Sam Belden sits down with Shelley Magee, CEO of ActiveViam, a provider of advanced analytics and data solutions for the financial services community.… Continue reading Episode 68: Shelley Magee, ActiveViam

At INBOUND, Neil Patel, co-founder at NP Digital, shared a fresh perspective on content marketing, challenging the long-held notion that “content is king.” For B2B fintech marketers, the key takeaway is that content volume alone no longer drives success. With billions of pieces of content published daily, Neil pointed out that 94% of web pages… Continue reading Why Engagement, Not Volume, Drives Success – Lessons from Neil Patel, NP Digital, at INBOUND 2024

At INBOUND 2024, Tyrona Heath, Director at the B2B Institute at LinkedIn, emphasized that B2B fintech and capital markets firms can drive growth by adopting certain B2C strategies — particularly around brand-building. Tyrona stressed that in B2B, memory generation is the key to brand recognition, and sustained investment in your brand is critical for long-term… Continue reading Why Building Brand Memory Is Key to B2B Fintech Growth – Lessons from LinkedIn’s Tyrona Heath at INBOUND 2024

At INBOUND this year, I had the opportunity to listen to Jay Schwedelson, email marketing guru and CEO and founder of Outcome Media, talk about email marketing. His panels are always insightful and prompt us to rethink some fundamental aspects of B2B email marketing. As Head of Digital at Forefront Communications, I’m constantly looking for… Continue reading What B2B Fintech Marketers Need to Know About Email Marketing This Fall – Lessons from Jay Schwedelson, Outcome Media at INBOUND 2024