THE LATEST AND GREATEST FROM FOREFRONT.

How can B2B fintechs improve their email marketing to increase open rates and event participation? An informative session from email marketing guru Jay Schwedelson, CEO of Worldata Group, at HubSpot’s INBOUND 2023 conference offered some tips and tricks CMOs should consider. Personalization is the key to effective email marketing, right? Wrong. Nowadays, just about every… Continue reading Lessons from INBOUND 2023: Email Marketing for Events

Welcome to the latest episode of At the Forefront: Fintech Conversations! To learn more and listen to our previous episodes, click here. In this episode, Jonathan Cross (JC) and Shawn Samuel of LiquidityBook, a leading provider of cloud-native buy- and sell-side trading solutions, sit down with Michael Kingsley, Forefront SVP and Head of Media Relations to… Continue reading Episode 29: Jonathan Cross and Shawn Samuel, LiquidityBook

There are a lot of opinions on the effectiveness of organic social media in converting followers into leads and clients. While many marketers are skeptical, Forefront’s digital team has learned from experience – managing social accounts for dozens of clients, and learning from the best in the industry at INBOUND 2023 – the power of… Continue reading Lessons from INBOUND 2023: Making Organic Social Media a Two-Way Conversation

When you work in a fast-paced industry that generates a massive amount of buzz online, it can be difficult to find the people and companies that are worth following. And this applies to the ever-evolving fintech and capital markets space that we focus on. As the fintech media landscape has evolved, members of this community… Continue reading The Fintech Thought Leaders and Companies You Need to Follow in 2023 – The Definitive List

Welcome to the latest episode of At the Forefront: Fintech Conversations! To learn more and listen to our previous episodes, click here. In this episode, SVP and Head of Media Relations Michael Kingsley sits down with Rob Mackay, CEO of Regnology, a leading RegTech and SupTech firm on a mission to bring safety and stability to… Continue reading Episode 28: Rob Mackay, Regnology

Welcome to the latest episode of At the Forefront: Fintech Conversations! To learn more and listen to our previous episodes, click here. In this episode, Forefront Managing Partner Eric Soderberg sits down with AVP and Head of Digital Amanda Perrucci to discuss Forefront’s latest thought leadership article: “The Silent Business Killer: Your Weak Brand.” Eric and… Continue reading Episode 27: The Silent Business Killer with Eric Soderberg