NEWS & INSIGHTS
Fintech marketing has changed considerably in recent years. Once upon a time, the model was fairly straightforward. With a well-orchestrated product launch, a few buzzy articles, a basic website and maybe a report from an industry research firm, you could be reasonably sure that your target audience would have a baseline level of familiarity with… Continue reading Fintech Marketing: Why a Niche Industry Requires a Holistic Approach
Welcome to the latest episode of At the Forefront: Fintech Conversations. Launched late last year, this podcast is meant to help you stay informed as we highlight key industry developments and delve into the people, companies and thought processes that keep the capital markets and fintech humming. To learn more and listen to our earlier episodes… Continue reading Episode 5: Rizwan Awan, TMX Group
In this edition of our Reporters on the Record series, we spoke with Anna Lyudvig of Traders Magazine. In our conversation with Anna we learn about her global career path, key takeaways from starting her own publication and how the pandemic has affected her reporting. What was your first job? During my last year at… Continue reading A Global Perspective: Anna Lyudvig of Traders Magazine
The history of philanthropy cannot be told without a lengthy chapter on the financial services industry. As the reform movement of the 19th century increasingly intersected with the growth of American industry, ultra-wealthy individuals began to donate to good causes and support communities on a more systematic level, ushering charitable giving into the modern age.… Continue reading Philanthropy on Wall Street: How Capital Markets Firms Support Causes from Pandemic Relief to Social Justice
BEFORE We Regulate CryptoExperts Urge Caution Before Trying to Fit Crypto into Our Existing Regulatory Framework The battle over which U.S. regulator should oversee cryptocurrencies – and digital assets in general – has heated up, and it’s about to get hotter. A big part of the debate is due to the highly fragmented nature of… Continue reading BEFORE We Regulate Crypto
Product presentations and sales sheets are important elements of any marketing strategy, but they can’t do everything. You can talk about how great your business is ad nauseum, but in many cases, it’s only when prospects feel truly understood that you’ll start to make headway. This is why case studies can be so impactful: They… Continue reading 5 Mistakes Fintech Marketers Should Avoid with their Client Case Studies – And How to Solve Them
