Welcome to the latest episode of At the Forefront: Fintech Conversations! Launched in 2020, this ongoing audio and video series has been developed to help you stay informed as we highlight key industry developments and delve into the people, companies and thought processes that keep the capital markets and fintech sector humming.
To learn more and listen to our previous episodes, click here.
In our newest installment, Account Executive Lindsey Patterson sat down with Managing Partner Mark Dowd and Head of Content Sam Belden to discuss Forefront’s long-term involvement with Rides FAR, an annual cycling and walking event series that benefits the Autism Science Foundation. ASF, a not-for-profit organization focused on supporting scientists who conduct and disseminate autism research, also works to increase awareness of autism spectrum disorder and the needs of individuals and families affected by autism.
For the last five years, Forefront has worked with Rides FAR as a pro-bono client, helping it transform into a “who’s who” event among the institutional trading community, spanning three cities in the U.S. and Canada.
Join us as Mark and Sam discuss the origin of Rides FAR, the history behind how and why Forefront first got involved, and how our agency’s broad array of efforts — spanning content, social media and media relations — have supported the growth of the event series over the years. They also discuss how the relationship with Rides FAR has benefited Forefront’s own brand, as well as personal connections to the Ride’s philanthropic mission.
See below for a breakdown of what was discussed. Happy listening!
0:55 – Mark talks about how Forefront’s partnership with Rides FAR started and why this is such an important cause to support.
2:55 – Sam recounts the work Forefront has done with Rides FAR and how it has evolved over the years.
6:10 – Mark and Sam discuss the other side of the coin — how Forefront has benefited from their relationship with Rides FAR.