Forefront Communications

From Brand to Demand: Why Fintech Marketing and Communications Programs Must Start with the Right Foundation to Achieve Long-Term Success

Eric Soderberg

Eric Soderberg

Prior to the digital revolution, the visual brand of a company was limited to physical, printed materials – brochures, business cards, print ads and the occasional tradeshow booth. The rise of the internet, big data and mobile devices changed all that, creating a revolution that completely transformed how companies face the public. From personalized website… Continue reading From Brand to Demand: Why Fintech Marketing and Communications Programs Must Start with the Right Foundation to Achieve Long-Term Success

Mastering Your LinkedIn Presence: Best Practices for Fintech Thought Leaders

Alexandra Benavides

Alexandra Benavides

In today’s fast-paced social media landscape, most B2B fintech executives are aware that LinkedIn is an essential platform for not only connecting with industry peers, but also generating brand awareness and communicating your company’s message. For professionals looking to establish themselves as thought leaders in their space, it is imperative that their online persona positions… Continue reading Mastering Your LinkedIn Presence: Best Practices for Fintech Thought Leaders