Forefront Communications

Be Next: From Launch Through Leadership with Forefront

Eric Soderberg

Mark Dowd,

Today, we are excited to launch a marketing campaign that spotlights some of the transformative work Forefront has done and challenges other aspiring fintech leaders to “Be Next.”

All four companies we’ve highlighted – Talos, DASH, MayStreet and Broadway – engaged Forefront at pivotal moments in their histories, and each realized results that created substantial value for their founders, employees and investors.

Talos approached Forefront before its commercial launch, desiring to enter the market in a manner befitting the type of firm it believed it could (it did) become – a unicorn. MayStreet and DASH came to us several years into their journeys, looking for help raising their profiles and scaling their businesses ahead of potential exits (MayStreet was eventually acquired by LSEG and DASH by ION at notable premiums). And Broadway turned to us for a rebrand when its fixed income arm was spun out from ION and needed an identity of its own (this business was acquired by Bloomberg shortly after our work was completed). With each client, our engagement began with in-depth strategic messaging exercises and the development of distinctive, ownable corporate identities and visual brands. From there, these firms outsourced the vast majority of their PR, content and digital marketing programs to Forefront.

For nearly ten years, Forefront has helped financial market participants thrive. We’ve partnered with dozens of the industry’s most prominent capital markets firms and institutional fintechs, helping many of them grow from new launches to market leaders. While we’ve helped several clients expand to the point that they needed to hire in-house marketing and communications staff, many have relied solely on us as their fully outsourced team. Partnering with Forefront in this way has helped these firms build out a key business function faster and cheaper than they could on their own, while also having peace of mind that their marketing strategy, PR, content, digital and design work is of the highest quality, with no risk of losing key staff to greener pastures.

Our approach is informed by dozens of years spent in senior marketing and communications roles at firms like Nomura’s Instinet, Goldman’s REDI, Convergex, NYFIX, Macgregor, DirectEdge, Portware and FactSet. Since 2016, we have applied this collective experience to serve as a trusted advisor to scores more industry leaders. Our methodology works, and has led to transformative revenue increases, billion-dollar valuations and ultra-successful exits.

Be Next.