Eric brings 25 years of financial services and fintech marketing and communications experience to Forefront Communications. Prior to co-founding Forefront, Eric served as CMO of several industry-leading firms, running the global marketing, PR and communications activities at Macgregor, ClariFI, NYFIX, Trepp, BondDesk Group and Convergex. Eric helped these businesses succeed in highly competitive markets by implementing cost-effective and creative programs that drove revenues, built client loyalty and strengthened brands.
In his free time, Eric enjoys spending time with his wife and two children in addition to playing any competitive game or sport, but mostly tennis, platform tennis and golf.
My writing / my work
- The Silent Business Killer
- The Five Most Critical Marketing Elements You Need To Get Right To Grow Your Institutional Fintech
- LinkedIn Live Ask Me Anything (AMA): Branding Edition
- Interviewing at a Fintech Marketing or PR Agency? Here's What You Need to Know
- Why Well-Crafted Messaging is Critical for B2B Fintechs
GET TO KNOW ME
First Job?
THIS OR THAT
Welsh Springer Spaniel named Willie.
Beatles or Stones?
Allman Brothers.
Yankees or Mets?
Boston Bruins.
NEW YORK — Forefront Communications Group, a boutique marketing and PR firm focused on the capital markets and fintech, today announced the addition of Eric Soderberg as a Managing Partner of the firm.
Eric brings over 20 years of capital markets and fintech marketing and communications experience to Forefront. His past experience includes Chief Marketing and Communications Officer roles at Macgregor, ClariFI, NYFIX, Trepp, BondDesk Group and Convergex. As such, Eric has been accountable throughout his career for helping companies define and strengthen their brands; generate buzz around new products, capabilities and ideas; build compelling demand generation campaigns and develop executive communications that inspire employees, clients and investors.
Commenting on the appointment, Forefront Communications Founder and Managing Partner Mark Dowd said: “I’m thrilled that Eric is joining Forefront to help me manage our growing roster of clients. Eric’s years of hands-on experience marketing technology and services to the buy side and sell side, along with his deep industry connections, make him a tremendous addition to the firm and a great asset to the companies we work with.”
“I am really excited to be teaming up with Mark, who has a great reputation in the industry for delivering marketing and PR strategies that get measurable results,” said Eric Soderberg. “It’s a very exciting time at Forefront as we expand the business and I couldn’t be happier for the opportunity to apply my skills and experience towards helping many different firms achieve their business objectives.”
About Forefront Communications
Forefront Communications Group Inc. is a boutique marketing and PR firm focused on the capital markets and fintech. Forefront applies deep industry knowledge, hands-on experience, industry connections and a client-first approach to ensure that its clients get greater results and value than from any other agency. For more information, visit us at www.forefrontcomms.com or contact us directly at info@forefrontcomms.com.
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