Welcome to another episode of At the Forefront: Fintech Conversations! Launched in 2020, this podcast unpacks key industry developments and delves into the people, companies and thought processes that keep the capital markets and fintech humming.
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In this installment of At the Forefront, Forefront’s Head of Content Sam Belden sits down with Managing Partner Eric Soderberg for an insightful discussion on our recently published thought leadership piece, “Why Well-Crafted Messaging Is Critical for B2B Fintechs”. In the blog, Eric shares his perspective on why establishing strong key Fintech messaging is critical for the long-term success of any institutional fintech brand.
Over the course of the conversation, Eric and Sam take a deep dive into the content of the article, including the process for creating well-crafted key messages and the criteria that should be prioritized when conducting messaging exercises. The two also discuss examples of the messaging work Forefront has completed for past and current clients as part of their brand builds.
0:50 – Give us a high-level overview of what messaging is, what goes into it and why it’s so important for B2B fintechs.
2:25 – Can you give us a few examples of how having the right key messages can streamline marketing and communications work as companies grow?
4:20 – How do a company’s vision and mission statement relate to its key messages?
5:25 – What are some factors that firms should prioritize when going about key messaging exercises?
8:05 – What can you tell us about Forefront’s own approach to key messaging?
12:35 – Anything else you’d like to add on the topic?