Welcome to the latest CMO Edition of At the Forefront: Fintech Conversations!
To learn more about this podcast and explore our episode archive, click here.
In today’s episode, our Co-Managing Partners, Eric Soderberg and Mark Dowd, discuss Forefront’s recently launched “Be Next” campaign. A culmination of 8+ years of expert brand and marcomms agency work, the campaign highlights four notable institutional fintechs that Forefront propelled toward market leadership, million-dollar fundraises and successful exits. Mark and Eric discuss the philosophy behind sharing this work, explain Forefront’s role in developing each firm’s story and brand, unpack the commonalities that exist among our client success stories and make predictions for what up-and-coming fintechs could “be next.”
Read on for an excerpt from Mark’s “Be Next” campaign launch blog:
Today, we are excited to launch a marketing campaign that spotlights some of the transformative work Forefront has done and challenges other aspiring fintech leaders to “Be Next.”
All four companies we’ve highlighted – Talos, DASH, MayStreet and Broadway – engaged Forefront at pivotal moments in their histories, and each realized results that created substantial value for their founders, employees and investors…
With each client, our engagement began with in-depth strategic messaging exercises and the development of distinctive, ownable corporate identities and visual brands. From there, these firms outsourced the vast majority of their PR, content and digital marketing programs to Forefront.
For nearly ten years, Forefront has helped financial market participants thrive. We’ve partnered with dozens of the industry’s most prominent capital markets firms and institutional fintechs, helping many of them grow from new launches to market leaders. While we’ve helped several clients expand to the point that they needed to hire in-house marketing and communications staff, many have relied solely on us as their fully outsourced team. Partnering with Forefront in this way has helped these firms build out a key business function faster and cheaper than they could on their own, while also having peace of mind that their marketing strategy, PR, content, digital and design work is of the highest quality, with no risk of losing key staff to greener pastures.
Be sure to check out our Be Next page and peruse our library of case studies featuring some of our best work, including for the clients we’re highlighting in the campaign.
See below for a breakdown of what was discussed. Happy listening!
Timestamps:
1:00 – The inspiration behind the “Be Next” campaign
3:10 – Commonalities among the institutional fintechs featured in the campaign
4:25 – Differences between the firms and how they engaged Forefront
6:35 – The importance of brand/messaging work to the overall success of B2B fintechs
10:45 – Firms that could “Be Next” from our current stable of clients
