Category: Marketing Insights

It’s no secret social media marketing is at the forefront (😉) of the digital age we live in. Outlets that once served solely as entertainment have evolved into powerful marketing tools that play an important role in connecting with an audience. As a PR and marketing agency that focuses on capital markets, institutional fintech and… Continue reading Mastering FinTech Social Media — Part 3: What You Need to Know About Sizing

Following our previous discussion on the 5 W’s of the social media message development process, you can accompany that text—and this is where the fun part comes in—with images or graphics. Adding a visual aid to your social media post or campaign is proven to be more engaging for the user. In fact, according to… Continue reading Mastering FinTech Social Media — Part 2: The Basics of Creating Visual Aids

Social media: love it or hate it, it should be a key part of every firm’s marketing strategy. A Pew Research Center report released last fall found that 55% of adults regularly receive news updates via social media, and with younger generations leading the charge, that trend is bound to grow in the years to… Continue reading Mastering FinTech Social Media — Part 1: How to Master Messaging

These are exciting times for us here at Forefront! Our client roster now includes over 25 leading fintech and capital markets firms, and as a result, we will soon be adding our twelfth employee. With this growth, Eric and I have spent a tremendous amount of time and energy building out our corporate infrastructure. Our… Continue reading The Values We Live By and Qualities We Prize at Forefront

With the new year nearly upon us, marketers have their budgets and plans in place. Now it’s time to get to work. To ensure that their efforts are effective, many sign on with marketing and communications agencies. But the media landscape is a tricky and evolving place. That’s why it’s critically important for companies to… Continue reading To Find the Right Agency, Ask The Right Questions

You’ve done the hard work – coming up with a great idea and building a flourishing business. Now is the time to overlay PR, but do you require an agency with the specialist ability to build your brand and ensure your company is a go-to for media, or do you want a firm mainly skilled… Continue reading For Media Relations, Do You Need a Brand Builder or Brand Protector?

The press release has traditionally been a vital tool in the announcement armory of the IR professional. But with the rise in social media, where does the traditional press release sit within the importance of IR announcements? Mark Dowd, managing partner at Forefront Communications, a New York-based boutique marketing and PR firm specializing in capital… Continue reading IR Magazine: The Importance of an Engaging Press Release

NEW YORK, April 6, 2017 — Forefront Communications Group, a boutique marketing and PR firm focused on the capital markets and fintech, today announced the addition of Michael Kingsley as a Senior Vice President. Michael joins Forefront with over 20 years’ experience in global public relations, journalism and media production. Michael’s public relations background includes… Continue reading Forefront Communications Adds Michael Kingsley as Senior Vice President

NEW YORK — Forefront Communications Group, a boutique marketing and PR firm focused on the capital markets and fintech, today announced the addition of Eric Soderberg as a Managing Partner of the firm. Eric brings over 20 years of capital markets and fintech marketing and communications experience to Forefront. His past experience includes Chief Marketing and… Continue reading Forefront Communications Adds Eric Soderberg as Managing Partner