In this special installment of At the Forefront: Fintech Conversations, Forefront Managing Partner Eric Soderberg sits down with Account Executive Victoria Sanseverino for an insightful discussion on social media best practices for B2B fintechs.
Welcome to the latest episode of At the Forefront: Fintech Conversations! Launched in 2020, this ongoing audio and video series has been developed to help you stay informed as we highlight key industry developments and delve into the people, companies and thought processes that keep the capital markets and fintech sector humming.
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In the latest installment of our CMO Edition, Forefront Managing Partner Eric Soderberg sits down with Account Executive Victoria Sanseverino to discuss best practices for B2B fintech companies seeking to leverage social media as part of their overall marketing program.
In this episode, Victoria and Eric discuss the importance of aligning your firm’s social media content with its business goals, as well as remaining true to your brand’s values and key messages in managing your various channels. They review the most important categories of posts for B2B fintech firms, including culture highlights that drive hiring efforts, posts that address client pain points and news articles that show engagement with the industry.
They also discuss the benefits of using social planning and scheduling automation tools, such as HubSpot and Sprout Social, which provide advanced metrics that give marketers an in-depth look at how their posts are performing. From there, they can determine if their posts are resonating with their target audience and adjust accordingly.
In addition, for firms that maintain multiple social media platforms, Victoria stresses the importance of consistency – promoting a unified set of messages can successfully build your firm’s authority and optimize brand value. Overall, social media programs produce the most value when paired with content and media relations efforts, which can fuel your firm’s social posting schedule and feed into a robust overall marketing and communications program.
To learn more about how Forefront can help support your B2B fintech firm’s social media program, drop us a line at email@example.com.
See below for a breakdown of the discussion. Happy listening!
1:45 – How should firms decide what content to put out on social media?
3:25 – How should firms go about managing social content across multiple channels?
6:10 – Can you describe a typical breakdown of post categories (thought leadership, press release highlights, culture, etc.) for a typical fintech client?
8:25 – How can firms tell if their posts are performing well and resonating with their target audience?