Earlier this year, Forefront Communications released its 2022 Fintech CMO Survey Report – a deep dive into the opinions and mindsets of a wide range of senior fintech marketers, including their preferred program elements, their shifts in philosophy amid an increasingly digital landscape, adjustments they have made due to the pandemic and more. Over the… Continue reading CMO Survey Report: Fintech Marketing Trends Amid a Shifting Landscape
Category: Marketing Insights
Pitching a Fintech Publication? Here Are Some Media Relations Best Practices
Technology has transformed the media landscape. Fintechs and their PR representation can now access an unprecedented array of tools to gain intelligence and more effectively pitch themselves and their clients to journalistic publications. However, because each reporter and media outlet has different methods and preferences, there is no one-size-fits-all approach to ensure your pitch is… Continue reading Pitching a Fintech Publication? Here Are Some Media Relations Best Practices
Are You a Fintech Planning to Rebrand? Carefully Consider How to Get it Done
There’s a lot to consider when investing in your brand. Whatever you decide, make sure you’ve weighed the pros and cons of all approaches and aren’t signing yourself up for a Fractional Rebrand. Did you just close a funding round and are now ready to scale? Perhaps you’ve acquired a competitor and need to integrate… Continue reading Are You a Fintech Planning to Rebrand? Carefully Consider How to Get it Done
The Forefront Communications Fintech CMO Survey Report: Download Your Copy
Download your copy of the Fintech CMO Survey Report here From our conversations with various senior fintech marketers – clients and prospects, former colleagues, friendly faces from the conference circuit and more – we know many firms are in various stages of making adjustments to their fintech marketing and communications programs. We saw this as… Continue reading The Forefront Communications Fintech CMO Survey Report: Download Your Copy
Interviewing at a Fintech Marketing or PR Agency? Here’s What You Need to Know
COVID-19 changed many aspects of life as we knew it, but perhaps nowhere has the shift been more significant than at work. A global pandemic that abruptly upends day-to-day life has a way of making people think critically about what makes them truly happy and fulfilled. For many people, the conclusion was that their existing… Continue reading Interviewing at a Fintech Marketing or PR Agency? Here’s What You Need to Know
Fintech Marketing: Why a Niche Industry Requires a Holistic Approach
Fintech marketing has changed considerably in recent years. Once upon a time, the model was fairly straightforward. With a well-orchestrated product launch, a few buzzy articles, a basic website and maybe a report from an industry research firm, you could be reasonably sure that your target audience would have a baseline level of familiarity with… Continue reading Fintech Marketing: Why a Niche Industry Requires a Holistic Approach
From Concepts to Visuals: How Forefront’s Design Capabilities and Creative Services Fuel the Biggest Names in Fintech
How did you get your start in journalism, and specifically financial journalism?
I started off in Moscow writing about Russian markets for an online business newspaper called bne IntelliNews. Because the publication was small and covered such a broad area, I wrote about all sorts of things, from car manufacturing to macroeconomics via food retail. I moved back to the UK when Russia invaded Ukraine and looked for a reporting job covering a narrower beat, hoping for the opportunity to drill down on one particular area. I spotted the WatersTechnology job and thought it seemed like the perfect fit. Data and technology in wholesale capital markets…that’s super narrow. Right? Right, guys?
5 Mistakes Fintech Marketers Should Avoid with their Client Case Studies – And How to Solve Them
Product presentations and sales sheets are important elements of any marketing strategy, but they can’t do everything. You can talk about how great your business is ad nauseum, but in many cases, it’s only when prospects feel truly understood that you’ll start to make headway. This is why case studies can be so impactful: They… Continue reading 5 Mistakes Fintech Marketers Should Avoid with their Client Case Studies – And How to Solve Them
The Five Most Critical Marketing Elements You Need to Get Right to Grow Your Institutional Fintech
Without the proper foundation, any “PR” or “marketing” spend you make will fall well short of providing full value. But with it, you can be confident that the what, how and why you’re communicating are rock-solid, and that when your client or employee prospects come searching, you’ll make the right impression.
With New Brand Launch, Forefront Communications Completes Pivot into Full-Service Institutional Fintech Agency
Today we announce the launch of our new brand, which reflects our three-year evolution into the firm we are today. And that’s an agency that’s part PR, part content, part digital marketing and part creative but entirely focused industry knowledge, quality work and client service.
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