2022 FINTECH
CMO
SURVEY REPORT
ASSESSING THE FINTECH MARKETING LANDSCAPE
At Forefront Communications, much of our time is spent developing, implementing and assessing the results of marketing campaigns for our institutional fintech clients. We’ve learned many lessons since launching in 2016, but one stands out: In our business, change is the only constant.
From our conversations with various senior fintech marketers – clients and prospects, former colleagues, friendly faces from the conference circuit and more – we know many firms are in various stages of making their own adjustments to their fintech marketing and communications programs.
We saw this as the perfect opportunity to educate our readers on how these professionals are navigating the fintech marketing landscape today, including the program elements they are pursuing, the ways that their philosophy has shifted and any adjustments they have made due to the pandemic.
Thus, the annual Forefront Communications CMO Survey was born.
The insights that our respondents shared are numerous and diverse, but if there’s one overarching theme, it’s this: Fintech companies can no longer afford to put marketing and communications on the back burner.
Here’s a quick overview of just some of the topics we covered:
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- Finding the right balance among written, audio and video content
- The importance of third-party validation versus company-produced content
- How to get full value out of digital tactics such as marketing automation, search engine optimization (SEO) and search engine marketing (SEM)
- Budgeting for a modern fintech marketing program, including how much to spend and how to allocate resources
- The future of in-person events and webinars, both during the pandemic and beyond
- Challenges and opportunities presented by remote and/or hybrid work models, hiring processes and more
To read the full report, fill out the form to the right. And to learn more about how we can help bring your organization to the Forefront, feel free to drop us a line.
Thanks,
TEAM FOREFRONT
The Forefront Communications CMO Survey was conducted between December 2021 and January 2022 and saw responses from 30 fintech CMOs and other senior marketers. In addition, we spoke with eight fintech CMOs and other senior marketers to dig deeper and get their perspectives on the results. Our sincere thanks to all respondents and interviewees for their time and insights.
Interested in participating in our next annual CMO Survey? Contact Sam Belden or Victoria Sanseverino.
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