Hiring a small boutique instead of a larger agency can be a risky call. But we felt the veteran Forefront team understood our business and the capital markets very well, and would be the best choice to tell our story. Forefront has delivered as promised, leveraging its deep network of contacts to help us significantly raise our media profile.
Ours is an extremely difficult business for marketing and PR firms to master, and Forefront’s ability to put our story into the proper perspective based on their understanding of the capital markets really sets them apart. We’ve been blown away by their knowledge of the trading space.
This past year we shattered our records for ridership, sponsor participation and total proceeds raised, and there’s no chance we would have done so without Forefront’s efforts. They had us everywhere – it was very hard to go onto LinkedIn in the six weeks before our ride and not see some mention of it. With Forefront’s help, we have raised nearly $1M for the Autism Science Foundation to date.
Forefront understood our business and industry well enough to tell our story in a clear and concise manner from the outset, which in my experience is unique. I was dubious that an agency could step right in on our business, but Forefront gets it.
I'm very proud of what we've been able to accomplish through our marketing program. From rebuilding our website to introducing new content ideas to launching a hugely successful lead generation program via Hubspot, Forefront has had a profound impact on REDI's business.
Forefront built for us a website that is simple, clean and eye-catching. Our web presence is now a point of differentiation for our firm. It was developed efficiently and without the need for much input, which allowed us to focus on running our business rather than hand-holding an agency.
We had an ambitious timeline for launching the new Vela brand. Forefront stepped in quickly and worked seamlessly with us to provide both strategic guidance and tactical execution. We were extremely pleased with the launch, and Forefront was a big part of making it a success.