The new Trillium website – a collective effort from our copywriting, design, development and video teams – features a compelling, modern design, a color palette balancing grayscale tones and pastels, and several interactive components, including extensive use of video. The result: a highly engaging journey for aspiring traders.
The website copy mirrors the key messages, with a strong emphasis on company culture and career-long training. This is best illustrated on a page dubbed “The Path”, which guides website visitors through the highlights, expectations and rewards of a career at Trillium, from the firm’s summer internship to the peak of the profession. Elsewhere, “The Traders” section of the website includes one-on-one interviews with current Trillium traders, as well as a series of eye-catching visuals that highlight the team’s wide range of experience levels, educational backgrounds, personal interests and more. This section showcases the human side of the company, giving prospective traders a real sense of who they can expect to work with.
” Bottom line, we were very happy with Forefront, from their initial proposal and work to define our key messages (which was exemplary) all the way through to website launch. They were A+ the entire time, have a great team, met all deadlines and milestones that were outlined from the outset and were very easy to work with. ”
— Lee Maschler, Founder and CEO of Trillium Trading