Forefront Communications

Fintech Marketing in Action: Supporting the B2B Fintech Buyer’s Journey 

Sam Belden

Sam Belden

What goes into making a purchase? Picture a typical trip to the grocery store: you consult your list, keep an eye out for sales, head over to the produce section, peruse the selection and select an apple for tomorrow’s lunch. This process might sound simple, but it’s actually a sped-up version of the buyer’s journey.… Continue reading Fintech Marketing in Action: Supporting the B2B Fintech Buyer’s Journey 

Content Strategy: 3 Crucial Tips for B2B Fintechs 

Sam Belden

Sam Belden

Your B2B fintech is building exciting products, employs forward-thinking people and has strong views on the future of the industry. Now, you want to tie it all together and publish content to support these big ideas – but how should you go about it? The answer starts with having a rock-solid content strategy.  It sounds… Continue reading Content Strategy: 3 Crucial Tips for B2B Fintechs 

The Top Mistakes Your B2B Fintech Is Making with Its Sales Collateral – And How to Fix Them

Forefront Communications

Forefront Communications

Providing prospective clients with impactful materials that succinctly and effectively convey your story, value proposition and differentiators is a crucial step in any B2B sales process. A compelling brochure, one-pager or pitch deck could be the difference between a prospect taking the next step with you or moving on to a competitor, making them a… Continue reading The Top Mistakes Your B2B Fintech Is Making with Its Sales Collateral – And How to Fix Them

Marketing During an Economic Downturn: 8 Tips for B2B Fintechs Looking to Budget Effectively

Eric Soderberg

Eric Soderberg

In today’s challenging economic landscape, firms big and small are struggling to maintain performance while under increased financial pressure. With high inflation and interest rates, the recent US banking crisis and other warning signs, it’s possible the worst is yet to come: as of September 2023, market professionals are predicting with 60% confidence that we… Continue reading Marketing During an Economic Downturn: 8 Tips for B2B Fintechs Looking to Budget Effectively

The Silent Business Killer: Your Weak Brand

Eric Soderberg

Eric Soderberg,

Does this sound familiar? Over the past few quarters, you’ve spent a great deal of money on salespeople, product research and development and marketing. And while you believe you have the most competitive offering, you are missing revenue targets, inbound leads are drying up and sales cycles are becoming more drawn out. Your company is… Continue reading The Silent Business Killer: Your Weak Brand

Does My B2B Fintech Need Marketing Automation?

Amanda Perrucci

Amanda Perrucci

Institutional fintechs have historically operated in a low-volume, high-touch sales environment. Outbound outreach and networking have long been the leading methods for generating new business. But that reality is changing – and fast. In today’s continuously evolving landscape, B2B financial services firms need more than an Excel sheet, an Outlook account and a buddy who… Continue reading Does My B2B Fintech Need Marketing Automation?

From Brand to Demand: Why Fintech Marketing and Communications Programs Must Start with the Right Foundation to Achieve Long-Term Success

Eric Soderberg

Eric Soderberg

Prior to the digital revolution, the visual brand of a company was limited to physical, printed materials – brochures, business cards, print ads and the occasional tradeshow booth. The rise of the internet, big data and mobile devices changed all that, creating a revolution that completely transformed how companies face the public. From personalized website… Continue reading From Brand to Demand: Why Fintech Marketing and Communications Programs Must Start with the Right Foundation to Achieve Long-Term Success

Mastering Your LinkedIn Presence: Best Practices for Fintech Thought Leaders

Alexandra Benavides

Alexandra Benavides

In today’s fast-paced social media landscape, most B2B fintech executives are aware that LinkedIn is an essential platform for not only connecting with industry peers, but also generating brand awareness and communicating your company’s message. For professionals looking to establish themselves as thought leaders in their space, it is imperative that their online persona positions… Continue reading Mastering Your LinkedIn Presence: Best Practices for Fintech Thought Leaders

Pitching a Fintech Publication? Here Are Some Media Relations Best Practices   

Amanda Melkonian

Amanda Melkonian,

Technology has transformed the media landscape. Fintechs and their PR representation can now access an unprecedented array of tools to gain intelligence and more effectively pitch themselves and their clients to journalistic publications. However, because each reporter and media outlet has different methods and preferences, there is no one-size-fits-all approach to ensure your pitch is… Continue reading Pitching a Fintech Publication? Here Are Some Media Relations Best Practices   

Are You a Fintech Planning to Rebrand? Carefully Consider How to Get it Done

Forefront Communications

Mark Dowd, Eric Soderberg,

There’s a lot to consider when investing in your brand. Whatever you decide, make sure you’ve weighed the pros and cons of all approaches and aren’t signing yourself up for a Fractional Rebrand. Did you just close a funding round and are now ready to scale? Perhaps you’ve acquired a competitor and need to integrate… Continue reading Are You a Fintech Planning to Rebrand? Carefully Consider How to Get it Done