Tag: Email Marketing

How can B2B fintechs improve their email marketing to increase open rates and event participation? An informative session from email marketing guru Jay Schwedelson, CEO of Worldata Group, at HubSpot’s INBOUND 2023 conference offered some tips and tricks CMOs should consider. Personalization is the key to effective email marketing, right? Wrong. Nowadays, just about every… Continue reading Lessons from INBOUND 2023: Email Marketing for Events

There are a lot of opinions on the effectiveness of organic social media in converting followers into leads and clients. While many marketers are skeptical, Forefront’s digital team has learned from experience – managing social accounts for dozens of clients, and learning from the best in the industry at INBOUND 2023 – the power of… Continue reading Lessons from INBOUND 2023: Making Organic Social Media a Two-Way Conversation