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Welcome to our final blog post on mastering fintech social media. To read our previous blog posts, click here. Every communications professional knows that if you’re not on social media, you’re invisible – even in the niche B2B world of capital markets and institutional fintech. While B2B fintech social media doesn’t look like the GIF-sharing… Continue reading Mastering FinTech Social Media — Part 5: Paid Social in a Nutshell

This is the fourth blog post in our five-part series about mastering fintech social media. To read the first three blog posts in this series, click here. So you’ve come up with a list of key messages, designed compelling graphics to accompany them and optimized everything for the appropriate platforms. Now it’s time for the… Continue reading Mastering FinTech Social Media — Part 4: The When and How of Executing a Perfect Campaign

It’s no secret social media marketing is at the forefront (😉) of the digital age we live in. Outlets that once served solely as entertainment have evolved into powerful marketing tools that play an important role in connecting with an audience. As a PR and marketing agency that focuses on capital markets, institutional fintech and… Continue reading Mastering FinTech Social Media — Part 3: What You Need to Know About Sizing

With the COVID-19 pandemic and the record volumes and volatility that came with it still fresh in our minds, it feels like a natural time to look back on the last time the financial services industry faced wholesale disruption. A year and a half ago this month, MiFID II was implemented by the European Union,… Continue reading TabbFORUM: Eighteen Months In, MiFID II’s Impact on Research and Execution Is Felt Far and Wide

Following our previous discussion on the 5 W’s of the social media message development process, you can accompany that text—and this is where the fun part comes in—with images or graphics. Adding a visual aid to your social media post or campaign is proven to be more engaging for the user. In fact, according to… Continue reading Mastering FinTech Social Media — Part 2: The Basics of Creating Visual Aids

Social media: love it or hate it, it should be a key part of every firm’s marketing strategy. A Pew Research Center report released last fall found that 55% of adults regularly receive news updates via social media, and with younger generations leading the charge, that trend is bound to grow in the years to… Continue reading Mastering FinTech Social Media — Part 1: How to Master Messaging