Thasos

Bringing an innovative geolocation firm from stealth mode to “Wall Street’s alternative data darling” through deft content marketing and PR.

Services
  • PR, Content
Client Type
  • Startup, Data, Research & Analytics
Website
  • liquiditybook.com
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The Challenge

Thasos came to us while it was still in stealth mode, quietly refining its mobile geolocation data and analytics. Though it had powerful technology, it lacked the language, credibility and narrative to introduce itself to the investment community. Our mission: guide a confident public launch and establish mobile location data intelligence as a new frontier in alternative data.

"What stood out was how quickly Forefront grasped our business. They understood the nuances, asked smart questions and translated complexity into compelling narratives without missing a beat."

The Strategy

We chose to position Thasos not merely as a data provider, but as the inaugural leader in mobile phone location intelligence. To do that, we leaned into the platform’s transparency, acknowledged privacy concerns and emphasized Thasos’ first-mover advantage. We differentiated the brand by spotlighting the novelty of the solution rather than comparing it to established forms of alternative data.

"Forefront doesn’t just pitch – they hustle. Their media instincts, persistence and deep relationships consistently landed us in the right conversations, with the right outlets, at the right time."

The Execution

To build external trust and awareness, we developed forward-looking reports featuring compelling trends, visible in location data, on topics ranging from retail foot traffic shifts to urban consumer patterns. We also submitted Thasos for industry awards to validate the approach. For launch, we seeded press ideas across investor, tech and financial media, positioning Thasos as a new category creator in alternative data.

"The content Forefront produced didn’t just sound good – it drove engagement. Every piece felt sharp, relevant and crafted to speak directly to our target audience."

The Impact

Over a two-year span, the media strategy delivered more than 900 media placements, including exposure in top-tier outlets like the Wall Street Journal, Financial Times, Bloomberg, Reuters, Business Insider and Institutional Investor. Thasos also won recognition via industry awards and secured speaking slots at major alternative data conferences – solidifying its reputation as a standout in geolocation‑based intelligence.