The Challenge
Receipts Depositary Corporation (RDC) was preparing to bring a new investing paradigm to
market: depositary receipts (DRs) for digital assets. Founded by former leaders of Citi’s DR
business, RDC had an interesting thesis: a financial structure trusted by institutions for
nearly a century could help investors access digital assets through familiar workflows,
counterparties and market infrastructure. As first-time founders preparing to emerge from
stealth, the RDC team engaged Forefront to turn that story into a clear market narrative and
a credible digital presence.
The Strategy
We positioned RDC around the bridge between old and new: a tried-and-true DR structure
designed for the next generation of digital and alternative assets. The core message was
not that institutions needed to reinvent how they accessed crypto, but that a familiar
wrapper could help reduce friction, fit existing workflows and create a more practical path
into the asset class. From there, we built a messaging framework that emphasized RDC’s
founder expertise, the durability of DRs and the company’s broader vision for financial
services evolution.
The Execution
We translated the messaging into a clean, modern website and visual identity that
balanced innovation with trust. The design used generous white space, a sophisticated
forest green and white palette and an understated look and feel that signaled credibility
without feeling dated. We also built a flexible Offerings page that could expand over time as
RDC moved beyond Bitcoin and Ethereum to additional digital asset DRs, including Solana
and XRP. Following launch, we continued to support RDC as an ongoing content and
communications partner, helping with website updates, press releases, blog posts, sales
materials and targeted thought leadership opportunities, including newsletter features with
CoinDesk.
The Impact
RDC launched with a market presence that matched the ambition of its category: credible
enough for institutional audiences, modern enough for digital assets and flexible enough to
evolve alongside the business. Forefront helped introduce the company to the market,
support subsequent product announcements and keep its story consistent as the platform
expanded. In 2025, RDC raised $7 million in funding led by LiveOak Ventures – an important
milestone for a first-time founding team building a new category at the intersection of
traditional market structure and digital assets.
