The Challenge
MayStreet operated in the shadow of giants like Bloomberg and Refinitiv, delivering robust market data infrastructure but lacking a brand presence strong enough to compete. To break through, the firm needed a narrative and identity that matched its ambition – and to shift perceptions from niche provider to heavyweight contender.
The Strategy
We positioned MayStreet as the transparent, tech-first alternative in market data – a firm that could compete on both innovation and reliability. The firm’s new messaging emphasized its infrastructure credibility, flexibility and clarity. From there, we reimagined its brand identity and visual system to reflect a future-forward posture that could stand alongside the incumbents.
The Execution
We gave MayStreet a bold new visual identity and a redesigned website built to showcase its tech backbone and modular offering. The site structure simplified how users and prospects would access its data solutions, while the collateral and narrative alignment reinforced MayStreet’s vision to be an infrastructure leader. On launch, Forefront drove a coordinated PR and content effort to reposition MayStreet in industry conversations and find the white space to differentiate itself.
The Impact
Over the course of three years working with Forefront, MayStreet tripled its top-line revenue, transitioning from a niche infrastructure provider to a serious competitor in the institutional market data space. That growth culminated in a successful acquisition by the London Stock Exchange Group (LSEG) in early 2022, validating the power of a focused brand, clear messaging and consistent market visibility.
