Epsilon Asset Management

Bringing a once under-the-radar hedge fund into the headlines of Barron’s, Bloomberg and beyond.

Services
  • Brand/Website, Marketing, PR, Content, Outsourced Marketing Department
Client Type
  • Scaleup, Buy-Side
Website
  • liquiditybook.com
Hot Takes
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The Challenge

Epsilon started as a mostly under-the-radar hedge fund, with limited public recognition. Even as its performance and track record became compelling, the firm struggled to break through in financial media and establish credibility with a broader audience.

"Forefront just got it – quickly. We didn’t have to spend weeks educating them – they were already asking the right questions about our business and making thoughtful suggestions on day one."

The Strategy

We focused on elevating Epsilon’s public profile by aligning its narrative with market moments and industry discourse. Rather than launching with a manufactured splash, the plan prioritized thought leadership, media positioning and steady story activation to make Epsilon part of the financial conversation.

The Execution

We activated a PR and content engine tailored to top-tier financial outlets like Bloomberg and Barron’s. The approach involved pitching breakout stories rooted in Epsilon’s investment perspective, positioning the firm in the context of market themes and ensuring consistent presence in key business and wealth media.

"Forefront helped us establish a real presence in the investment world. Their strategic guidance and media instincts gave us a voice in the right rooms – and positioned us as a firm worth paying attention to."

The Impact

Epsilon transformed into a mainstay in the financial press. Its insights and activities began appearing in Bloomberg, Barron’s and other major publications, validating the firm’s stature and helping expand its influence among investors, advisors and industry observers.

“Forefront consistently delivered content that was clear, well-written and authoritative. They understood the subject matter, secured top-tier media placements and conveyed our perspective with the kind of credibility that resonates in institutional circles.”