The Challenge
The market was crowded when DASH Financial Technologies launched its multi-asset platform in the early 2010s. Bulge-bracket brokers and agency-only incumbents dominated, and the buy side – facing shrinking commissions and rising costs – was struggling to pay existing brokers, let alone add new ones. Still, DASH carved out a niche in U.S. options as a tech-savvy upstart. Seeing more opportunity ahead, it turned to Forefront for the marketing and PR push to scale further.
The Strategy
We spotlighted DASH’s then-revolutionary model: giving traders full transparency and control over order routing to build and refine custom strategies. By steering the industry conversation toward the benefits of this approach, we drove client interest and helped position DASH for the aggressive M&A strategy it was preparing to pursue.
The Execution
As DASH’s outsourced marketing team, we activated a full-funnel program across PR, content, events and branding. Initially focused on elevating CEO Peter Maragos as an industry voice, the spotlight expanded to showcase the broader team and client empowerment. Every tactic reinforced DASH’s value – culminating in the launch of a sleek, portal-inspired website and the tagline “With Dash, You Know,” signaling trust, transparency and control.
The Impact
With Forefront as its outsourced marketing and communications department, DASH experienced five straight years of double-digit top-line revenue growth, leading to its successful exit to ION in February 2021.
