Crossover

Fueling the launch, acceleration and growth of the market’s first – and fastest – crypto ECN.

Services
  • Brand, Web, Marketing, PR, Content
Client Type
  • Startup, Fintech
Website
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The Challenge

In a saturated crypto exchange market, Crossover Markets introduced CROSSx – the first execution-only ECN tailored for institutions. But without a website or brand presence, the firm needed a compelling identity to communicate its edge and legitimacy.

"Forefront has been instrumental in Crossover’s launch efforts, laying the groundwork for our brand identity and delivering a stellar website that speaks to our unique offering and targets an institutional audience."

— Anthony Mazzarese, Co-Founder & Chief Commercial Officer

The Strategy

We developed messaging that spotlighted Crossover’s unmatched speed, conflict-free model and institutional focus. Then we rapidly built a one-page website and refreshed social channels to bring the story to market – fast.

“Forefront’s deep knowledge of crypto and capital markets more broadly, paired with their talented creative and design team, enabled them to deliver high-quality work on a condensed timeline.”

— Anthony Mazzarese, Co-Founder & Chief Commercial Officer

The Execution

PHASE 1: BRAND LAUNCH
A modern, tech-forward website and upgraded LinkedIn/Twitter profiles provided instant credibility and clarity.

PHASE 2: ECN LAUNCH
Media coverage in Bloomberg, CoinDesk and Traders Magazine amplified the official launch of CROSSx. We also built a company content hub and strengthened Crossover’s CRM and outbound tools for long-term engagement.

The Impact

With its new brand and communications in place, Crossover quickly emerged as a credible, institutional-grade player in crypto. The launch campaign established a foundation for future growth – and a lasting industry presence.