Our efforts for Wall Street Rides FAR have taken a variety of forms over the years, raising the Ride’s profile as it has raised over $2 million for ASF to date, with 2021 nearly doubling the previous fundraising high. Our content marketing centered around our Rider of the Week campaign, consisting of ghostwritten profiles spotlighting a different rider and their firm each week. These accounts served to increase awareness among industry professionals while simultaneously enticing firms to become sponsors by offering the promotional content as a value add. We then worked with each profile subject individually to guide them through the process of posting their features to their personal LinkedIn pages, making them visible to thousands of individuals in the Ride’s target audience.

In addition to content and digital marketing, Forefront leveraged relationships at the New York Stock Exchange to secure massive exposure within the industry, as the Ride rang the opening bell in 2019 and the closing bell in 2020. We also secured a speaking slot for ASF President Alison Singer at Security Traders Association’s annual Market Structure Conference, where she promoted the event to a highly targeted audience. These opportunities led to more eyeballs on the Ride and served as key validation of its growth and impact. In addition, we secured several earned media placements highlighting the Ride’s ability to bring together rival firms, including in Bloomberg, Business Insider, Cheddar and Traders Magazine.