With the newly established key messaging as our “source code,” we got to work on the rest of the rebrand.

For the new website, we wrote all copy to reinforce the messages. The main headline – “A Wealth of Possibilities” – hinted at ViewTrade’s wide array of offerings and strong capability to fuel trading and investing success. We also refined the sitemap and user journey to make it easier for clients and prospects to find all the information and resources they might need, from educational materials to contact forms. Our design team created compelling visuals and animations, complete with bold, vibrant colors that reflected ViewTrade’s vitality, startup-like energy and modern technology expertise.

Likewise, the new ViewTrade logo represented three interconnected elements of the firm’s value proposition: technology expertise, exceptional client support and comprehensive brokerage services. With these items complete, our copywriters and designers created an extensive set of new sales and marketing collateral, including signage, corporate and product/service sales materials, presentation templates, business cards and consolidated social media channels.

To complete the brand build, Forefront also prepared a press release and official launch day communications, taking particular care to explain the evolution of the two legacy companies into the consolidated ViewTrade brand. This included a list of guidelines and practical considerations for employees who needed to communicate the shift to clients. All of these efforts culminated in an official rebrand launch in mid-July 2022.