The Challenge
Two Ocean Trust aimed to bridge traditional wealth management with digital assets – specifically targeting high-net-worth investors and RIAs exploring crypto. But launching in 2020, it faced skepticism: how could a Wyoming-based trust company credibly lead this crossover? With low awareness and a complex story to tell, the firm turned to Forefront for messaging and media muscle.
The Strategy
We built a dual-track approach that spoke directly to crypto-native investors seeking regulated infrastructure, and to RIAs looking to enter crypto safely. The messaging avoided deep regulatory jargon and instead told a clear, investor-friendly story focused on growth, trust and the convergence of traditional finance and digital assets.
The Execution
We deployed a phased media strategy – starting with crypto trade outlets, expanding to wealth publications and peaking with the New York Times and NPR’s Marketplace. We armed reporters with clear factsheets, streamlined narratives and strong visuals, making it easy to cover Two Ocean with confidence and accuracy.
The Impact
The launch campaign sparked immediate inbound interest, exceeding growth expectations. The firm earned industry speaking slots and gained credibility across both crypto and wealth audiences. Forefront helped position Two Ocean as not just a regional trust company, but a national pioneer in digital asset wealth management.
