When we began our work with Thasos Group, there was very little discussion of mobile phone location data as fuel for PMs and analysts. We saw an opportunity to stake out an early position as the leader in this space. This decision was complicated by the privacy and security concerns that come with mobile phone tracking, but we calculated that proactively addressing these issues and emphasizing that Thasos Group had nothing to hide would paint the firm as a straight-shooting first mover in what would likely become a crowded sector.

Similarly, we prioritized differentiation from other alternative data providers, leaning into the novelty of their solution as opposed to its comparability with other datasets. We also identified a need to demonstrate Thasos Group’s value in a tangible way, as many key stakeholders were unfamiliar with the concept of mobile phone location data and may not have grasped its significance from a press release alone.