The Challenge
OpenFin was already a key player in capital markets infrastructure – providing the “operating system” powering hundreds of thousands of financial desktops. But as two well-funded competitors emerged, its technical edge was no longer enough. The real challenge: clearly articulating OpenFin’s differentiation in a niche, highly technical domain, and doing it at global scale.
The Strategy
We partnered with OpenFin to globalize its content and PR approach, aiming to cement its position as the category leader in application interoperability. Our plan emphasized thought leadership, storytelling and media activation to shift perceptions from technical vendor to market standard.
The Execution
We built a content engine and PR program tailored to OpenFin’s core domain, publishing deep narrative pieces, data-rich op-eds and market insights that spoke to both technical and executive audiences. On the media front, we engaged fintech and finance publications worldwide, amplifying OpenFin’s role and voice across markets.
The Impact
By aligning PR and content with OpenFin’s narrative, Forefront helped elevate the company in media conversations about interoperability and financial desktop architecture. Our work reinforced OpenFin’s positioning as a foundational, high-trust platform in finance, helping it defend its leadership role amid growing competition.
