MayStreet solves the problems of legacy technology for its clients, leveraging the cloud and other modern tools to do so. Although the firm’s approach to technology is one of the most sophisticated on Wall Street, we encouraged MayStreet to streamline the marketed product portfolio to include just three basic components. This enabled us to communicate a simpler, unified story that can be readily understood by time-poor senior executives and non-specialist media rather than overwhelming them with technological complexity.

All of this led to an intuitive analogy: MayStreet was like the Google Maps of market data. It was a way to navigate huge amounts of information and lead you to the right data-driven decisions, all in a user-friendly way. In other words, MayStreet showed the way forward. And of course, MayStreet’s name (which was selected because the firm initially had an office on May Street in London) fit this allegory perfectly.