In this special installment of At the Forefront: Fintech Conversations, Forefront’s Head of Digital Amanda Perrucci sits down with Managing Partner Eric Soderberg for an insightful discussion surrounding Forefront’s Guide to Launching a New Fintech Brand.
Welcome to the latest episode of At the Forefront: Fintech Conversations! Launched in 2020, this ongoing series has been developed to help you stay informed as we highlight key industry developments and delve into the people, companies and thought processes that keep the capital markets and fintech sector humming.
To learn more and listen to our previous episodes, click here.
In this special installment, Forefront’s Head of Digital Amanda Perrucci sits down with Managing Partner Eric Soderberg for an insightful discussion on our Guide to Launching a New Fintech Brand. The checklist breaks down exactly what is needed to correctly develop and launch a brand in this unique sector. With this valuable resource, industry firms can intelligently assess their options and determine an approach that will best meet their full range of marketing and communications needs.
Over the course of the conversation, Eric and Amanda take a deep dive into fintech firms’ motivations for embarking on a rebrand project, the different options available for execution and the pros and cons of both handling in-house and working with an agency partner. The two also discuss the various deliverables that clients should look for when undertaking a complete rebrand.
See below for a breakdown of what was discussed. Happy listening!
Timestamps:
0:43 – Can you tell us about the types of firms you typically do brand work for? What drives them to want to build a new brand?
2:20 – When it comes to building a new brand, what options do these firms have to get the job done?
5:38 – What should these clients be looking for from an agency in terms of deliverables?
7:37 – Any final thoughts?
Click here to obtain your copy of the checklist.
