It’s no secret social media marketing is at the forefront (😉) of the digital age we live in. Outlets that once served solely as entertainment have evolved into powerful marketing tools that play an important role in connecting with an audience. As a PR and marketing agency that focuses on capital markets, institutional fintech and digital asset firms, we are constantly asking ourselves how we can drive the best results, both for our own brand and for our clients.
A quick look at the numbers will show you there are 3.5 billion social media users worldwide (Emarsys, 2019), and 91% of those users access social channels via a mobile device (Lyfe Marketing).
Digital Marketing Content Strategy – Size Matters on Social Media
With a sea of potential impressions and unlimited content to consume, it is important to maximize exposure by posting attention-grabbing content that enhances your digital marketing efforts and drives your users to act – whether that’s watching a video, clicking on an article or a simple retweet.
We at Forefront manage nearly all of our clients’ social media accounts—in addition to our own—so we know a thing or two about the art of designing engaging content. One of the most impactful ways to tell a brand’s story is to support the message with visual elements like photos and videos. However, to be successful with these visual aids, you must post content that is both user and platform-friendly.
At times, creating platform-friendly content can be difficult (and borderline frustrating).
Social Media Content Optimization
Given no two platforms are the same, determining the correct dimensions can sometimes be harder than developing the actual visual.
We want to spread the social love and share a chart that has saved us time and time again when it comes to sizing graphics for social media platforms. Below you will find information for Twitter and LinkedIn, which are the two primary platforms that our clients use to interact with clients and prospects (LinkedIn) and media and analysts (Twitter). Both include recommended dimensions, image scaling, formatting specs and more.
We hope you find this information helpful and can use it as much as we do. Check us out on Twitter @forefrontcomms or LinkedIn to see how we utilize perfectly sized social graphics, and feel free to reach out to me at ahamer@forefrontcomms.com if you have any questions.
