Forefront Communications

Huffington Post: Whole Foods’ New Price Cuts Are Hurting Trader Joe’s

Mark Dowd

Mark Dowd

Looks like Whole Foods’ new lower prices are paying off, but not for Trader Joe’s.

Trader Joe’s and Sprouts Farmers Market have been hit hardest by customer defections since Amazon cut prices at Whole Foods, a data analytics firm said on Tuesday.

Amazon slashed prices on select items at Whole Foods on Aug. 28, the day the world’s largest online retailer closed its $13.7 billion purchase of the premium grocer.

On that day, Whole Foods’ customer traffic spiked 31 percent from a year earlier, according to a Thasos Group analysis of location data from millions of mobile phone users.

Traffic was up 17 percent during the full week after the price reductions and remained up 4 percent for the following week, ended Sept. 16.

Read the full article here.

Leave a comment

Your email address will not be published. Required fields are marked *