Forefront Communications

The Daily Meal: Whole Foods Is Stealing Trader Joe’s Customers

Mark Dowd

Mark Dowd

Consumers from other retailers started shopping at Whole Foods after the grocer greatly reduced its prices.
Whole Foods’ price drop is paying off. A new report shows that some shoppers who frequent other retailers — including Walmart, Target, Kroger, Sam’s Club, and Aldi — are now going to Whole Foods instead. The highest rate of turnover comes from Trader Joe’s. Nearly 10 percent of its customers were lost to Whole Foods.

This study was conducted by Thasos Group, a research company that tracked shoppers’ mobile phone location data. According to the New York Post, Thasos Group’s chief executive Greg Skibiski warns that Trader Joe’s management should be “really concerned.”

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