Forefront Communications

Business Insider: Whole Foods and Walmart are Battling for One Crucial Set of Customers — and it Reveals a Dark Truth About the American Middle Class

Mark Dowd

Mark Dowd

Walmart and Amazon are fighting for customers, and Whole Foods is serving as the latest battleground.

And, the two retail giants’ strategies say a lot about the American economy.

When Amazon’s acquisition of Whole Foods formally went through in August, the e-commerce giant immediately made some changes — most notably, significant price cuts.

The changes attracted new customers. Foot traffic to Whole Foods increased 17% year-over-year following the acquisition, according to mobile phone location data collected by data intelligence firm Thasos Group. Average daily foot traffic for new customers skyrocketed 33% relative to the previous week.

Read the full article here.

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