MackeyRMS, a provider of software-as-a-service (SaaS)-based research management software, has announced the appointment of Sheryl Hawk as vice president, customer success.
In the new role, Hawk will lead the firm’s customer success team and oversee the expansion of data-driven initiatives.
She joins from Customer Imperative, a customer success consulting firm, where she was a principal consultant and board advisor focused on leading the development of scalable customer success strategy and programs at SaaS companies.
Prior to Customer Imperative, Hawk led customer success teams at Agari and Whitehat Security—two SaaS companies focused on corporate and enterprise security—and Conversica, an artificial intelligence (AI)-driven SaaS company focused in improving lead engagement for sales and marketing organizations.
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