Thasos Group, an alternative data intelligence firm that transforms location information from mobile phones worldwide into real-time, objective and actionable insights, announced the launch of the newest versions of its real-time foot traffic products, ConsumerStreams and MallStreams.
The enhanced ConsumerStreams and MallStreams products tap the most powerful source of real-time data available today for measuring and forecasting economic activity across business sectors: geolocation information from over five billion phones worldwide. These products provide investors and companies themselves with unprecedented levels of insight into fundamental performance metrics.
ConsumerStreams provides subscribers with daily customer visitation information for retailers, restaurants, hotels, theme parks and other consumer-facing companies, while MallStreams focuses on data tied to mall REITs, including segmentation by individual mall, anchors, mall type, individual stores and restaurants, and many other features.
In addition to enhanced signal stability and measurement accuracy, the new version of ConsumerStreams offers independent bundles of tickers, grouped by the Global Industry Classification Standard (GICS), at friendlier entry-level prices compared to prior offerings. Today’s offering includes the four most frequently demanded GICS categories: restaurants, department stores, food retail or grocery stores, and several closely-related categories grouped under big-box retail. Additional GICS categories will be added to ConsumerStreams in the future.
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