As part of the Forefront team, Alex helps manage clients’ day-to-day PR and marketing initiatives. This includes creating paid and organic social media campaigns, writing various content pieces, developing sales and other external communications materials, overseeing conference and award programs and managing websites. Alex also assists in building Forefront’s digital marketing practice. Alex graduated from Elon University in 2019 and holds a degree in Strategic Communications. In her free time, Alex enjoys soaking up all NYC has to offer.