In this episode, Forefront SVP CJ Lengua sits down with VP and Head of Content Sam Belden to recap Sam’s recent Marketing Insights blog, “Fintech Marketing in Action: Supporting the B2B Fintech Buyer’s Journey”. A concept employed across various industries, the buyer’s journey is a view of the sales funnel from a prospect’s perspective, encompassing… Continue reading Episode 49: Supporting the B2B Fintech Buyer’s Journey