Forefront Communications

WatersTechnology: LiquidityBook Opens Sydney Office


Forefront Communications

Forefront Communications

Trading solutions provider LiquidityBook has opened an office in Sydney to support its growing expansion within the Asia-Pacific (APAC) region.

Chief revenue officer Sean Sullivan says clients have shown increasing interest in trading into APAC as a result of the overall growth in the region in the past few years, as well as the maturation of the Asia market.

“Our US and Europe-based clients need local support as they hunt for alpha, and our new Sydney office fulfils that need. In addition, we think it will prove valuable to have a foothold in the APAC region as we work to expand our client base around the world,” he tells WatersTechnology.

Sullivan says the new office will connect LiquidityBook with a large potential client base and will serve as a “good jumping off point” for the rest of Asia.

The vendor has also hired Andre Meintjes as its new APAC client services lead, responsible for deploying bespoke enhancements and white-glove support to both APAC-based clients and clients trading into the region.

Sullivan says LiquidityBook’s software-as-a-service (SaaS)-based LBX enables it to efficiently develop bespoke solutions to respond to client issues, often in a matter of days.

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