Forefront Communications

Verdict: Here’s Why Whole Foods is Now Attracting Customers From Rival Supermarkets

Mark Dowd

Mark Dowd

Amazon’s takeover of Whole Foods in August has transformed the US grocery market in a matter of months.

In the week following the e-commerce giant’s $13.7bn acquisition of the upmarket supermarket chain, Whole Foods’ foot traffic from new shoppers jumped 33 percent.

Industry rivals including Walmart, Target, Aldi, Costco and Trader Joe’s have already started losing their customers to Whole Foods.

Walmart regulars accounted for the largest percentage of first-time Whole Foods customers in the seven days after Amazon completed the deal, according to research firm Thasos Group.

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