Forefront Communications

LiquidityBook Boosts Client Roster

Mackey

Alexandra Hamer

Alexandra Hamer

Order-management software company LiquidityBook continues to gain traction with hedge fund operators.

The New York firm currently works with 42 hedge fund managers, with a pipeline of 60 potential clients in 2020. Among those poised to come on board are two London operations that LiquidityBook has been courting for a year, sales head Sean Sullivan said.

LiquidityBook also has lured a large debt-focused manager in New York away from rival Charles River Development, a unit of State Street. Convincing fund operators to switch order-management software can be a lengthy process. What’s more, LiquidityBook faces strong competition from vendors including Charles River, Bloomberg, LineData Technology and SS&C Technologies unit Eze Software.

LiquidityBook’s software tracks buy-and-sell orders across a mix of securities, along with derivatives contracts, profit-andloss statements and investor restrictions. In addition to hedge funds, the shop’s clients include mutual fund managers, securities brokers and trading services. For example, LiquidityBook counts brokerage firm Maxim Group and outsourced-trading operation Tourmaline Partners among its customers. It also just started working with First New York Securities, a proprietary trading shop with a hedge fund arm.

LiquidityBook was founded in 2005 by Kevin Samuel, formerly president of Block Orders Execution, and consultant Rick Goldenberg, who is a passive investor in the firm.

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