Forefront Communications

Forefront Completes PortfolioShop Rebranding Project

Mark Dowd

Mark Dowd

NEW YORK — Forefront Communications Group, the boutique, trading technology-focused marketing and PR firm launched earlier this year, today announced that it has completed a brand refresh exercise for portfolio accounting software provider PortfolioShop. The project included the development of a new website, brand architecture, collateral library and messaging platform.

“We’re an established provider in the portfolio accounting space, but because we’ve historically focused on servicing our clients rather than aggressively marketing our business, our profile is relatively low,” said Eric Sontag, President of PortfolioShop. “We’re now at the point where we’re looking to move into more of a growth phase for the business, so we engaged Forefront to help us not only refresh our brand from an aesthetic point of view, but refine our message and positioning as well. The entire Forefront team was fantastic to work with throughout the project, as they understood our goals, objectives and, most importantly, market, well enough to make the process flow very smoothly.”

Forefront Principal Mark Dowd added: “PortfolioShop has carved out a very successful niche within the portfolio accounting software space, developing a platform that is well-regarded for its quality, stability and service. Having that as a foundation to work with, as well as an engaged, collaborative team at PortfolioShop, made our job much easier. We were quite happy with the result of the project, and are looking forward to working with Eric and the team again in the future.”

About Forefront Communications

Launched in 2016, Forefront Communications Group Inc. is a boutique marketing and PR firm focused on helping capital markets firms grow. With particular expertise within the trading technology space, Forefront draws from a network of trading industry veterans with expertise in Media Relations, Marketing, Brand Strategy, Design, Web Development, Photography and Content Development to provide a full range of marketing and communications services in an efficient and cost-effective manner. For more information, visit us at, follow us on Twitter at @Forefrontcomms or contact us directly at

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