Forefront Communications

Forefront Client SR Labs Rebrands as Vela

Mark Dowd

Mark Dowd

NEW YORK — Forefront Communications Group Inc., a boutique marketing and PR agency focused on the trading technology space, today announced that it successfully worked with trading and market data technology provider SR Labs on its rebrand as Vela Trading Technologies, introduced today.

Forefront partnered with Vela’s European Marketing and PR agency, The Realization Group, and its in-house team on the project, which included a new website, visual identity, collateral pieces, social media program and messaging & positioning, among other initiatives.

“We had a very ambitious timeline for launching the new Vela brand, with quite a few objectives needing to be met in a short amount of time,” said Vela CEO Jennifer Nayar. “Forefront was able to quickly step in and work seamlessly with our in-house and agency teams to provide both strategic guidance and tactical execution. We were extremely pleased with the launch, and Forefront was a big part of making it a success.”

About Forefront Communications

Launched in 2016, Forefront Communications Group Inc. is a boutique marketing and PR firm focused on helping capital markets firms grow. With particular expertise within the trading technology space, Forefront draws from a network of trading industry veterans with expertise in Media Relations, Marketing, Brand Strategy, Design, Web Development, Photography and Content Development to provide a full range of marketing and communications services in an efficient and cost-effective manner. For more information, visit us at, follow us on Twitter at @Forefrontcomms or contact us directly at

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